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Every business has two sides - ‘what’s inside’ and ‘what others see’.

When we move ‘what others see’ to ‘what prospects see’, magic happens; it paves the way for Scaling-up!

That’s choosing ‘where to play’.

When you set up your business to appeal to everyone, it ends up appealing to no one, says Laurel Staples.

That’s true. That’s the work of moving from ‘what others see’, to ‘what prospects see’.

That’s choosing ‘where to play’ - in terms of price point, ticket size, market segment, geography…

That’s choosing our play arena - narrowing down the market, the population that we intend to serve; so that we serve better, we serve more.

‘Prospects’ start seeing us; the ‘pull’ happens, alongside the push.

Scale-up is a possibility for every business - and it starts with choosing ‘where to play’!



What we focus on expands. Therefore it makes sense to focus on what we want more of (than what we want less of).

Touted as one of the corner stones of laws of attraction, this universal law plays up significantly in our daily life — In our business, profession, people, relationships…

‘Don’t look at the wall, your car goes where your eyes go’ — said race car legend Mario Andretti as the key to winning races without crashing.

‘When I get to the middle I look for the gaps, not the fielders’ — said famous cricketer Ricky Ponting.

As a leader it’s essential that we stay focused on the right areas, for what we focus on expands.

#ceo #leadership #scaleup



PK Narayanan, CEO Coach

PK helps CEOs, Business Owners Scale-up their Business, Enhance their Leadership Presence, Position their Business for Long-term Success https://pknarayanan.com